A seasoned content leader and digital marketing expert with a proven track record of driving business growth for leading global brands.
With 18+ years of experience leading high-performing content teams within in-house and agency environments, I deeply understand the complex interplay between strategy, creativity, and data.
My work has encompassed many of the world’s biggest brands and organizations, such as Microsoft Advertising, Starbucks, and Ford Motor Company.
My expertise spans strategic planning and content development to AI, analytics and team leadership. I excel at collaborating cross-functionally to align content initiatives with overall business objectives, optimize performance and deliver tangible business results.
Content & Brand↗
Examples of content creation and brand management.
Digital Marketing↗
Thought leadership and strategy for digital marketers.
Technology↗
Content examples from the tech and SaaS industry.
Strategy↗
Examples of planning and strategy for products and services.
Retail & Ecomm↗
Campaigns and projects from retail and Ecomm initiatives.
Comms & PR↗
Communications initiatives I’ve led, managed, or created.