Nearly every type of business had to pivot at the beginning of the pandemic. Whether it was the way they provided their goods or services, the way they marketed them or communicated with their teams and clients, change happened.
Consumers too changed how they shopped and found products, news, information, and businesses they wanted to affiliate with. One of the most significant new behavior adoptions is the preference for video.
While some COVID-driven changes may pass, the increased preference for video is here to stay. Over the last year, study after study has shown no more important creative tactic for your marketing strategy than video. Sometimes it’s even been in unexpected ways.
During the height of the pandemic, a Microsoft study found that services and professions we once thought could only be done in person could also be done online, via video. And people prefer it. From teaching and mental health to doctor’s appointments and meditation, online video became preferred almost overnight.
A preference for video cannot be understated. Its increasing popularity crosses platform, industry and tactic types. Whether it’s live, pre-recorded, or on-demand, video is how consumers choose to receive information. And the rate of adoption is dizzying.
In fact, Microsoft estimates that the evolution in consumer and business digital adoption from the lockdowns during the pandemic equated to 10 years of growth.
Here are 15 other stats that underscore the importance of video content strategy.
Google partnered with Omnicom Media Group (OMG) to conduct in-depth research into the boom in demand for video.
They found three key mindset drivers that help make video successful
- Empowerment
- 66% of people choose to watch video during their downtime
- Most people consider their downtime period to be between 8 and 11 pm
- Community
- 58% of people say YouTube helps them connect with the world
- Happiness
- 79% of respondents say streaming video makes them happier
Other stats across industries, verticals and business types:
- The Cisco Annual Internet Report found that online videos will make up 82% of all internet traffic by 2022.
- When asked about the next big things in digital advertising, Postclick survey respondents identified video, personalization, and artificial intelligence. Video came in first with 114 mentions.
- A survey by Bitable found that 74% of marketers say video has a better return on investment than static imagery.
- Zenith Media forecasts that viewers will average 100 minutes per day watching videos online in 2021—up from 67 minutes a day in 2018.
- Research from Wyzowl found that 83% of video marketers say video has helped increase their visitors’ average time on page.
- A study by Animoto found that 93% of brands said they earned a new customer because of a video on social media.
- Twitter says that Tweets with video attract 10x more engagements than those without video.
- Social Insider says that Video marketing has constantly been increasing on Facebook since 2014 and made up for over 15% of all Facebook content in 2020.
- LinkedIn says that in-feed video now achieves an average view rate of over 33%.
- A Hubspot study found that most businesses now publish 18 videos a month on average.
- Social Media Week research estimates that by 2022, videos will constitute 82 percent of all online traffic.
In the past, many marketers considered video a “nice to have,” but that’s no longer the case. Clearly, brands and businesses who don’t create video today will start losing audience engagement and eventually share of voice. Now, when content is more important than ever, your post-COVID content strategy must include video.
We’re here to help. (INSERT CTA)
15 Reasons Video Should Be Part of Your Post-Covid Content Strategy
Nearly every type of business had to pivot at the beginning of the pandemic. Whether it was the way they provided their goods or services, the way they marketed them or communicated with their teams and clients, change happened.
Consumers too changed how they shopped and found products, news, information, and businesses they wanted to affiliate with. One of the most significant new behavior adoptions is the preference for video.
While some COVID-driven changes may pass, the increased preference for video is here to stay. Over the last year, study after study has shown no more important creative tactic for your marketing strategy than video. Sometimes it’s even been in unexpected ways.
During the height of the pandemic, a Microsoft study found that services and professions we once thought could only be done in person could also be done online, via video. And people prefer it. From teaching and mental health to doctor’s appointments and meditation, online video became preferred almost overnight.
A preference for video cannot be understated. Its increasing popularity crosses platform, industry and tactic types. Whether it’s live, pre-recorded, or on-demand, video is how consumers choose to receive information. And the rate of adoption is dizzying.
In fact, Microsoft estimates that the evolution in consumer and business digital adoption from the lockdowns during the pandemic equated to 10 years of growth.
Here are 15 other stats that underscore the importance of video in your post-COVID content strategy.
Google partnered with Omnicom Media Group (OMG) to conduct in-depth research into the boom in demand for video.
They found three key mindset drivers that help make video successful
- Empowerment
- 66% of people choose to watch video during their downtime
- Most people consider their downtime period to be between 8 and 11 pm
- Community
- 58% of people say YouTube helps them connect with the world
- Happiness
- 79% of respondents say streaming video makes them happier
Other stats across industries, verticals and business types:
- The Cisco Annual Internet Report found that online videos will make up 82% of all internet traffic by 2022.
- When asked about the next big things in digital advertising, Postclick survey respondents identified video, personalization, and artificial intelligence. Video came in first with 114 mentions.
- A survey by Bitable found that 74% of marketers say video has a better return on investment than static imagery.
- Zenith Media forecasts that viewers will average 100 minutes per day watching videos online in 2021—up from 67 minutes a day in 2018.
- Research from Wyzowl found that 83% of video marketers say video has helped increase their visitors’ average time on page.
- A study by Animoto found that 93% of brands said they earned a new customer because of a video on social media.
- Twitter says that Tweets with video attract 10x more engagements than those without video.
- Social Insider says that Video marketing has constantly been increasing on Facebook since 2014 and made up for over 15% of all Facebook content in 2020.
- LinkedIn says that in-feed video now achieves an average view rate of over 33%.
- A Hubspot study found that most businesses now publish 18 videos a month on average.
- Social Media Week research estimates that by 2022, videos will constitute 82 percent of all online traffic.
In the past, many marketers considered video a “nice to have,” but that’s no longer the case. Clearly, brands and businesses who don’t create video today will start losing audience engagement and eventually share of voice. Now, when content is more important than ever, your post-COVID content strategy must include video.