A great strategy begins with understanding why you’re making specific choices. Often, marketers get too caught up in achieving channel goals and forget there is a bigger picture. There is a reason the business is using those channels. Knowing those reasons is paramount to creating an impactful content strategy. The following framework helps to align… Continue reading Marketing Strategy Framework
Author: rene.cizio
Advertising strategies amid supply chain shortages
As supply chain issues create out-of-stock scenarios across industries, some brands are cutting their low-funnel ad spending to their detriment. In contrast, others are taking advantage of the opportunity to grab new customers, shift loyalty, and promote other products and services. It’s no secret that the brands with ongoing advertising campaigns are the most successful.… Continue reading Advertising strategies amid supply chain shortages
Top 10 ESG Issues Companies Choose
Research gathered in partnership with a team of data experts. One of the most challenging parts of an environmental, social and governance program is deciding which topics to engage in and support. Communications leaders can use this research as well as material ESG issues to help prioritize and shape strategic and sustainability decisions. Data Insights … Continue reading Top 10 ESG Issues Companies Choose
15 Reasons Video Should Be Part of Your Content Strategy
Nearly every type of business had to pivot at the beginning of the pandemic. Whether it was the way they provided their goods or services, the way they marketed them or communicated with their teams and clients, change happened. Consumers too changed how they shopped and found products, news, information, and businesses they wanted to… Continue reading 15 Reasons Video Should Be Part of Your Content Strategy
How to Apply Brand Strategy Across Content
Excerpt from Gartner.com Activating strategic brand content across marketing messages can be a struggle for brand leaders with siloed teams and decentralized content operations. A more collaborative approach with cross-functional inputs can help tie content back to the brand position. Key Findings Content creators are often overwhelmed by decisions related to how and where to… Continue reading How to Apply Brand Strategy Across Content
How to Amplify Brand Messages Across Channels
Paid, earned, shared and owned content types are often created by distinct teams in marketing organizations, which can result in disjointed communications. By synchronizing messages across channels, digital marketing leaders can differentiate their brand stories and drive efficiency. Key Findings Recommendations Introduction An integrated marketing method can anchor a unified approach to content creation and… Continue reading How to Amplify Brand Messages Across Channels
Use Content Pillars to Align Strategy with Audience Needs
Excerpt from Gartner.com The original included several graphics to articulate the concept. When content marketing isn’t aligned with both organizational goals and audience needs, it fails to affect business outcomes. Digital marketing leaders should use content pillars to help refine and focus content strategy into themes and create messages and assets that resonate with audiences. … Continue reading Use Content Pillars to Align Strategy with Audience Needs
Create Customer-Centric Content for SEO
AI and algorithm updates on search engines require digital marketing leaders to refine their content strategies. To rank high in SEO, brand content must solve customers’ challenges, include multimedia and engage visitors. Key Findings Recommendations Introduction To keep pace with the changing requirements of search engine technology, marketing teams must fundamentally change the way they… Continue reading Create Customer-Centric Content for SEO
5 Ways DAMs Help Content Teams Power Modern Marketing
Excerpt from Gartner.com With the expanding volume and velocity of content, real-time personalization, and global distribution, digital marketing leaders are investigating digital asset management solutions to increase collaboration and facilitate modular content operations. Digital marketing leaders struggle to scale and manage their growing content operations and asset production. At every touchpoint in a customer journey,… Continue reading 5 Ways DAMs Help Content Teams Power Modern Marketing
A Content Operations Model for Agility and Scale
Excerpt from Gartner thought leadership. Digital marketing leaders responsible for content marketing and operations should know how to implement a technology ecosystem but face a confusing, overlapping and rapidly changing landscape. Use this research to plan technology that supports agility and personalized customer experiences at scale. Key Findings Recommendations Introduction Digital marketing leaders must be… Continue reading A Content Operations Model for Agility and Scale