This excerpt was written and researched as part of a CMP technology assessment for Gartner. CMOs must balance content supply constraints with expanding demand for tailored and dynamic experiences. Content marketing platforms help create and manage this content volume effectively and efficiently. This research helps CMOs evaluate CMP capabilities. Key Findings To identify, evaluate and… Continue reading Critical Capabilities for Content Marketing Platforms
Author: rene.cizio
How to produce modular content to drive personalization at scale
This content excerpt was created for Gartner.com and re-envisioned for Martech.com. The proliferation of marketing channels and evolving consumer behaviors have created new challenges for content creation and delivery. To meet these demands, organizations are turning to modular content. Learn how this approach supports a comprehensive channel strategy that aligns with brand objectives, addresses consumer… Continue reading How to produce modular content to drive personalization at scale
Content Strategy
These slides are intended only as examples of topics I cover in a brand content strategy. Client information and key recommendation slides are not included. Slides redacted throughout
Ad Copywriting
Message Maps
Campaign Copy
How technology enables Digital Nomads
How technology and hybrid work drive the Digital Nomad trend *Quotes, sources and company information removed You’ve likely seen Digital Nomads on social media or heard about them in the news. They share pictures from the beach, laptop resting on their legs, palms trees swaying in the background. Or maybe they’re at a campsite, working… Continue reading How technology enables Digital Nomads
Top 7 Affordable Email Hosting Providers
SEO content was written for a SaaS client If you’re managing any sort of business today, you need professional email hosting. Sure, there are free email services available, but they’re often restrictive, filled with advertising, limited storage, and not secure. A real business requires actual email hosting. The outdated practice of managing your servers for… Continue reading Top 7 Affordable Email Hosting Providers
Creator Template
This example template was created for clients to review, compare and select between various influencers and creators when building their marketing and advertising campaigns.
Influencer Strategy: A 10-Step Guide
The following is a synopsis of a comprehensive playbook I created on influencer marketing. Influencer marketing has its place in the marketing ecosystem, but a successful influencer program requires strategy, creativity, data and measurement planning, public relations, social media management, content development, and advertising. Multi-Disciplinary Skillset Required: 6 Functions Required While individual people may not do… Continue reading Influencer Strategy: A 10-Step Guide