Written for a client. As a solopreneur, you already know there are types of Facebook ads that can help you. Their ad diversity can help promote your local business, increase online sales, generate leads, increase brand awareness, retarget customers, and even promote your mobile app. But within all those goals, there are also a variety… Continue reading Best Types of Facebook Ads for Solopreneurs
Author: rene.cizio
Zero Party Data: What it is and how to use it
Thought leadership ghostwritten written for a company PR initiative. There’s frustration and uncertainty with some in the advertising industry stemming from the gradually constricting sources of identity data used for targeting, including the looming deprecation of third-party cookies and an evolving regulatory environment. The conversation about identity and cookies is complex, but ultimately these changes… Continue reading Zero Party Data: What it is and how to use it
Life reinvented: Four new consumer attitudes are emerging
Excerpt from research conducted with third party partner as part of larger corporate campaign. These past two years have dramatically changed how people work, live, and engage with brands. Our research shows that the blending of work and life, combined with the political and social upheavals over the last few years, has caused the emergence… Continue reading Life reinvented: Four new consumer attitudes are emerging
Enhance your digital strategy with visual storytelling
This content was written as a thought leadership piece for a company website. * Quotes, sources and company information removed Search advertising hasn’t always been known for engaging imagery, but this is all changing. We’re taking storytelling beyond the search box with more visually immersive updates to enhance the advertising experience for consumers and advertisers… Continue reading Enhance your digital strategy with visual storytelling
What’s the difference between creative and design ops anyway?
Written to client specifications. There is a shift happening within the design culture of your organization. With the rise of the Creative and Design Ops roles, the structure of teams is changing, and it has significant implications for your business. Brands like Grammarly and DocuSign are already shifting the way they work to accommodate this… Continue reading What’s the difference between creative and design ops anyway?
Modern Delights and Old-World Charm at Resort X
Written to client specifications. The white oak mountains of Southern Spain hide an eco-luxury retreat called XX. There, amid the old-world luxury, we found unique design and architecture most unexpected. The 15th-century whitewashed farmhouse host a renovated nine-room getaway. It’s an unforgettable experience to rival any in Spain or elsewhere. – The horse resort sits… Continue reading Modern Delights and Old-World Charm at Resort X
Touring the City of Arts and Sciences in Valencia, Spain
Written to client specifications. The City of Arts and Sciences is a cultural and architectural complex in Valencia, Spain. It is a wonder of futuristic architecture. Designed by Santiago Calatrava and Félix Candela, the project began in 1996 and was completed in 2009. Many consider the marvelous white city one of the most important destinations… Continue reading Touring the City of Arts and Sciences in Valencia, Spain
Visiting the Chichicastenango Market
WWritten to client specifications. Market day in Santo Tomás Chichicastenango is an exhilarating experience. This village in the highlands of Guatemala is home to more than 50,000 people. On Thursday and Sunday, they host the Chichicastenango market and another 100,000 in the surrounding villages show up. Because of the people’s dress, traditions, and communal activities,… Continue reading Visiting the Chichicastenango Market
Arizona Hiking Dreams Turn into a Road Trip to Savor
Published in Arizona Highways. I drove from Tucson to Sedona with thoughts of red rocks, epic hikes and meditation in the energy vortex. The plan was to sleep in my van on public land to be close to the earth, in solitude, and start the new year. Plus, there was a hike I wasn’t able… Continue reading Arizona Hiking Dreams Turn into a Road Trip to Savor
Exploring the Lake Atitlan Villages of Guatemala
Written to client specifications. There are 11 unique Lake Atitlan villages in the highlands of western Guatemala. There we found vibrant Mayan communities that will long inspire our design choices. As we wandered the narrow streets filled with colorful art and designs, we were overwhelmed with the sense of history and culture still alive there… Continue reading Exploring the Lake Atitlan Villages of Guatemala