Category: Content

Nearly every type of business had to pivot at the beginning of the pandemic. Whether it was the way they provided their goods or services, the way they marketed them or communicated with their teams and clients, change happened. Consumers too changed how they shopped and found products, news, information, and businesses they wanted to… Continue reading 15 Reasons Video Should Be Part of Your Content Strategy

Excerpt from Gartner.com Activating strategic brand content across marketing messages can be a struggle for brand leaders with siloed teams and decentralized content operations. A more collaborative approach with cross-functional inputs can help tie content back to the brand position.  Key Findings  Content creators are often overwhelmed by decisions related to how and where to… Continue reading How to Apply Brand Strategy Across Content

Paid, earned, shared and owned content types are often created by distinct teams in marketing organizations, which can result in disjointed communications. By synchronizing messages across channels, digital marketing leaders can differentiate their brand stories and drive efficiency.  Key Findings  Recommendations  Introduction  An integrated marketing method can anchor a unified approach to content creation and… Continue reading How to Amplify Brand Messages Across Channels

Excerpt from Gartner.com The original included several graphics to articulate the concept. When content marketing isn’t aligned with both organizational goals and audience needs, it fails to affect business outcomes. Digital marketing leaders should use content pillars to help refine and focus content strategy into themes and create messages and assets that resonate with audiences. … Continue reading Use Content Pillars to Align Strategy with Audience Needs

AI and algorithm updates on search engines require digital marketing leaders to refine their content strategies. To rank high in SEO, brand content must solve customers’ challenges, include multimedia and engage visitors.  Key Findings  Recommendations  Introduction  To keep pace with the changing requirements of search engine technology, marketing teams must fundamentally change the way they… Continue reading Create Customer-Centric Content for SEO