As supply chain issues create out-of-stock scenarios across industries, some brands are cutting their low-funnel ad spending to their detriment. In contrast, others are taking advantage of the opportunity to grab new customers, shift loyalty, and promote other products and services. It’s no secret that the brands with ongoing advertising campaigns are the most successful.… Continue reading Advertising strategies amid supply chain shortages
Category: Digital Marketing
Detroit-Style Pizza SEO landing page
*SEO landing page for client Detroit-Style Pizza History The Detroit-Style Pizza legacy began at Buddy’s Rendezvous Pizzeria on Six Mile and Conant street on Detroit’s eastside when in 1946 Gus and Concietta “Connie” Piccinato made their first square-shaped pizza. Baked in blue steel pans borrowed from local automotive plants, they were able to produce a… Continue reading Detroit-Style Pizza SEO landing page
How to Write a Video Marketing Script
SEO content for a video marketing agency. Client details removed. Video marketing is a critical component of an overarching marketing strategy, and scriptwriting is essential. However, it’s not a skill set many marketers learn much about or have had to do that often. But It’s more important than ever. Your video script will act as… Continue reading How to Write a Video Marketing Script
5 YouTube Video Marketing Trends
SEO content written for a video marketing agency Over the last year online video watching platforms have boomed, none more than YouTube. The new trends that have emerged are changing the way that modern marketers are allocating their budgets and how they approach video marketing. These content trends and viewership insight on the world’s biggest… Continue reading 5 YouTube Video Marketing Trends
6 Easy Steps to Develop Your Video Marketing Strategy
SEO content for a video marketing agency. Client details removed. Creating a successful video marketing strategy is the most critical step in developing videos that make an impact. Your strategy will be the blueprint that ensures you’re creating the best, most relevant videos to meet your business goals every time. Here’s what we’ll cover: Video… Continue reading 6 Easy Steps to Develop Your Video Marketing Strategy
3 Trends You Can’t Ignore as a Digital Marketer
Written for a client. It takes ambition to be a digital marketer today. The pace of change and evolution of technology is relentless. There’s a lot to keep up with, but we can create exceptional results with these new tools. Here are three trends to get familiar with, so you can stay ahead of the… Continue reading 3 Trends You Can’t Ignore as a Digital Marketer
Best Types of Facebook Ads for Solopreneurs
Written for a client. As a solopreneur, you already know there are types of Facebook ads that can help you. Their ad diversity can help promote your local business, increase online sales, generate leads, increase brand awareness, retarget customers, and even promote your mobile app. But within all those goals, there are also a variety… Continue reading Best Types of Facebook Ads for Solopreneurs
Life reinvented: Four new consumer attitudes are emerging
Excerpt from research conducted with third party partner as part of larger corporate campaign. These past two years have dramatically changed how people work, live, and engage with brands. Our research shows that the blending of work and life, combined with the political and social upheavals over the last few years, has caused the emergence… Continue reading Life reinvented: Four new consumer attitudes are emerging
Enhance your digital strategy with visual storytelling
This content was written as a thought leadership piece for a company website. * Quotes, sources and company information removed Search advertising hasn’t always been known for engaging imagery, but this is all changing. We’re taking storytelling beyond the search box with more visually immersive updates to enhance the advertising experience for consumers and advertisers… Continue reading Enhance your digital strategy with visual storytelling