Category: PR Influencer

Research gathered in partnership with a team of data experts. One of the most challenging parts of an environmental, social and governance program is deciding which topics to engage in and support. Communications leaders can use this research as well as material ESG issues to help prioritize and shape strategic and sustainability decisions.  Data Insights … Continue reading Top 10 ESG Issues Companies Choose

This example template was created for clients to review, compare and select between various influencers and creators when building their marketing and advertising campaigns.

The following is a synopsis of a comprehensive playbook I created on influencer marketing. Influencer marketing has its place in the marketing ecosystem, but a successful influencer program requires strategy, creativity, data and measurement planning, public relations, social media management, content development, and advertising. Multi-Disciplinary Skillset Required: 6 Functions Required While individual people may not do… Continue reading Influencer Strategy: A 10-Step Guide

Press Release example Michigan Company Named One of the Country’s Best Workplaces for Flexibility Southfield, Mich., DATEFortune magazine and Great Place to Work analyzed more than 500 companies of different sizes across a range of industries. Plante Moran came in 27 on the list, thanks to our combination of flexible workplace policies and a culture… Continue reading Michigan Company Named Best Workplace