Category: Tech SaaS

Excerpt from Gartner.com With the expanding volume and velocity of content, real-time personalization, and global distribution, digital marketing leaders are investigating digital asset management solutions to increase collaboration and facilitate modular content operations. Digital marketing leaders struggle to scale and manage their growing content operations and asset production. At every touchpoint in a customer journey,… Continue reading 5 Ways DAMs Help Content Teams Power Modern Marketing

Excerpt from Gartner thought leadership. Digital marketing leaders responsible for content marketing and operations should know how to implement a technology ecosystem but face a confusing, overlapping and rapidly changing landscape. Use this research to plan technology that supports agility and personalized customer experiences at scale. Key Findings Recommendations Introduction Digital marketing leaders must be… Continue reading A Content Operations Model for Agility and Scale

This excerpt was written and researched as part of a CMP technology assessment for Gartner. CMOs must balance content supply constraints with expanding demand for tailored and dynamic experiences. Content marketing platforms help create and manage this content volume effectively and efficiently. This research helps CMOs evaluate CMP capabilities. Key Findings To identify, evaluate and… Continue reading Critical Capabilities for Content Marketing Platforms

This content excerpt was created for Gartner.com and re-envisioned for Martech.com. The proliferation of marketing channels and evolving consumer behaviors have created new challenges for content creation and delivery. To meet these demands, organizations are turning to modular content. Learn how this approach supports a comprehensive channel strategy that aligns with brand objectives, addresses consumer… Continue reading How to produce modular content to drive personalization at scale

SEO content was written for a SaaS client If you’re managing any sort of business today, you need professional email hosting. Sure, there are free email services available, but they’re often restrictive, filled with advertising, limited storage, and not secure. A real business requires actual email hosting. The outdated practice of managing your servers for… Continue reading Top 7 Affordable Email Hosting Providers

Thought leadership ghostwritten written for a company PR initiative. There’s frustration and uncertainty with some in the advertising industry stemming from the gradually constricting sources of identity data used for targeting, including the looming deprecation of third-party cookies and an evolving regulatory environment. The conversation about identity and cookies is complex, but ultimately these changes… Continue reading Zero Party Data: What it is and how to use it

Written to client specifications. There is a shift happening within the design culture of your organization. With the rise of the Creative and Design Ops roles, the structure of teams is changing, and it has significant implications for your business. Brands like Grammarly and DocuSign are already shifting the way they work to accommodate this… Continue reading What’s the difference between creative and design ops anyway?