A great strategy begins with understanding why you’re making specific choices. Often, marketers get too caught up in achieving channel goals and forget there is a bigger picture. There is a reason the business is using those channels. Knowing those reasons is paramount to creating an impactful content strategy. The following framework helps to align… Continue reading Marketing Strategy Framework
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Advertising strategies amid supply chain shortages
As supply chain issues create out-of-stock scenarios across industries, some brands are cutting their low-funnel ad spending to their detriment. In contrast, others are taking advantage of the opportunity to grab new customers, shift loyalty, and promote other products and services. It’s no secret that the brands with ongoing advertising campaigns are the most successful.… Continue reading Advertising strategies amid supply chain shortages
How technology enables Digital Nomads
How technology and hybrid work drive the Digital Nomad trend *Quotes, sources and company information removed You’ve likely seen Digital Nomads on social media or heard about them in the news. They share pictures from the beach, laptop resting on their legs, palms trees swaying in the background. Or maybe they’re at a campsite, working… Continue reading How technology enables Digital Nomads