A strategy isn’t what you do, it’s why you do it. A well-defined strategy is a comprehensive plan designed to achieve specific business objectives. It involves setting goals, identifying resources, and developing a course of action to reach desired outcomes. While others may focus on tactics, I always strive to see the bigger picture.
Marketing Strategy Framework ↗
A simple, strategic framework.
Brand Content Strat ↗
Example of a branded content strategy.
Message Map ↗
Message maps ensure the content, channels, formats and goals align.